PGA TOUR Studios Partners with Play Golf Myrtle Beach to Present “The Q at Myrtle Beach,” Airing May 5 on YouTube; Field to Be Announced Tuesday

Play Golf Myrtle Beach and PGA TOUR Studios have partnered to present The Q at Myrtle Beach, an innovative competition for a spot to tee it up with the PGA TOUR pros in the 2025 ONEflight Myrtle Beach Classic, May 8-11, 2025, at The Dunes Golf & Beach Club. Featuring 16 players, including eight aspiring golf professionals and eight influential content creators, The Q at Myrtle Beach is an 18-hole, stroke-play competition that was played on March 3 at TPC Myrtle Beach. The winner will be revealed when the event airs on YouTube on May, 5, 2025, at noon ET.

The 16-player field will be unveiled Tuesday on PlayGolfMyrtleBeach.com.

“These players are not just playing for bragging rights; they are competing for a spot to compete on the PGA TOUR,” said Kyle Oland, Director of Marketing, Golf Tourism Solutions. “The Myrtle Beach golf market has been at the forefront of golf innovation for nearly 100 years and The Q is another mark of innovation from The Golf Capital of the World. We are proud to have created a unique event that was the first to bring leading golf content creators and high-caliber golfers together. The Q has since inspired other similar events such as the PGA TOUR’s Creator Classic, but none offer the competitive incentive of a spot in a PGA TOUR event. That is what makes The Q truly special.”

The Q at Myrtle Beach helps build excitement for the ONEflight Myrtle Beach Classic through innovative digital storytelling. All 16 players have their own camera crews documenting their play during the event. PGA TOUR Studios and Big Bird Agency partnered to produce the event. In addition to creating promotional content for the event, Big Bird Agency is also producing player features that add personality and create a deeper connection with The Q at Myrtle Beach players.

In the inaugural Q at Myrtle Beach (2024), professional golfer Matt Atkins (-3) defeated content creator George Bryan IV of The Bryan Bros in a one-hole playoff. Tyler Watts, currently the No. 6 player in the Rolex American Junior Golf Association (AJGA) Rankings, finished third as the only other player to finish his round under par (-1). Atkins went on to make the cut in the 2024 Myrtle Beach Classic and finished T46.

The debut YouTube release of The Q at Myrtle Beach on April 23, 2024, generated more than 1 million views on the platform and inspired the creation of other creator-centric events such as the PGA TOUR’s Creator Classic. The 2024 Myrtle Beach Classic was honored with the PGA TOUR’s “Best In-Class Element” award for “The Q at Myrtle Beach.” The Classic was one of only 10 award recipients at the TOUR’s year-end tournament meetings in Orlando, Florida, and the sole first-year/dual-field event to be recognized.

More information will be released in the upcoming weeks at: TheQatMyrtleBeach.com